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Round Theory

Round Theory

Everything about New Zealand’s Round Theory is just so great. These wines are all sustainably sourced and even vegan! The design of the labels is what first brought me to Round Theory. I love the pastel colour palette and the illustrative design of graphics. They are wonderfully playful and whimsical.

The bottle design is unlike anything I’ve seen before for wine and the design is apparently lighter and shorter, meaning they can pack and ship more of their product than typical bottles, making everything more efficient and effective.

Round Theory has also partnered with other environmental initiatives to help give back to the planet by aiding with rainforest conservation, wind power and biodiversity programs. They also ensure they are offsetting their carbon by making conscious decisions about their production and processes.

All images courtesy of the Round Theory Instagram account.

Lemuel MC

Lemuel MC

Frank

Frank