Good Thing is a New York based design studio working towards providing designs that are beautiful, functional and stand the test of time both in terms of durability and stylistically.
What I appreciate most about Good Thing is the fun they appear to have with design. The forms are sleek and minimal while still being quirky and a bit off-beat. The array of colours are fantastic and the materiality definitely portrays a sense of integrity and strength. It's an intriguing combination of attributes that work together well.
I know that many people cringe at the idea of minimalist design as it implies at times a sense of coldness and possibly even boredom to some. Good Thing proves that this isn't the case and I feel that many would still find these designs appealing regardless of taste.
Good Thing is a fantastic example of universal design. Something for everyone!
All images courtesy of the Good Thing Instagram account.