The beautiful minimalist branding of Tangent GC (Garment Care) is what first caught my eye about this wonderful line of products. After reading more about the company and their mission it just got better.
Tangent CG as the name suggest has created a line of garment care products and a few hand soaps to help extend the life of your garments through proper care.
As I've mentioned before, fashion revolution week really had an impact on me and has made me serious think about my consumerism. We've evolved into such a throw away culture and it's just not a sustainable way of life. Somewhere along the line we 'ran out of time' for such things as mending clothes rather than buying new and polishing leather shoes. When it's something as simple as switching up the laundry soap to help extend their life why not?! My dad taught me how to properly shine leather shoes and I love the process. It's almost meditative with the action of running the brush back and forth across the leather. I'm still amazed how not even ten minutes makes my shoes look brand new again. Taking care of what you own just makes sense in so many ways.
But back to the branding design!
Tangent GC's sophisticated black and white branding is so perfectly executed. The typeface is clear and bold without being over bearing and the subtle colours of some of the products compliment it all so well. Garment GC's branding and identity as well as the goal of company is a prime example of less truly being more.
All images courtesy of Tangent GC Instagram account.