Main Story is a UK based fashion designer which specializes in the design of fresh, modern, fun and ethical designs for little humans.
Main Story believe in the necessity and quality of good design, art and ethical manufacturing processes and environmentally conscious materials. I love the bold prints, the vivd colours and the softer neutral colours that fill create their collection.
I also appreciate the flexibility of Main Story's designs. They allow for a degree of gender neutral in many of their designs and a source of self expression for kids outside of popular culture and trends. I think that encouraging individuality and helping our favourite little humans discover their style is so exciting for them and for us!
I'm so glad Main Story is out there providing fun, quality designs for children. I can't wait to see where their next collection takes us!
All images courtesy of the Main Story Instagram account.