QWSTION is a design studio based in Zurich, Switzerland. The studio strives to design bags that adapt to an urban lifestyle that fit in with any aspect that lifestyle may encompass.
I really appreciate the sincere and genuine approach QWSTION has towards their concept. As they state on their website, "It might be difficult to reinvent the bag as such, but you can certainly enhance it". This team doesn't promise to make the best bag ever, they strive to make it better and beautiful. With such honest and direct approach I feel that has allowed them to focus on what is important. They determine the necessity of users and how their bags can adapt and assist with those needs. QWSTION sources materials that are of good quality and low impact. They produce at a high standard with a company that they truly know and understand.
QWSTION bags have multiple carrying options which allow them to adapt to whatever a day or lifestyle brings. Their designs are clean and simple with very little embellishments. Even their logo is simple a typemark of their name located in very subtle locations on their work. Such simplicity allows their work to become part of any person's identity.
QWSTION bags are functional pieces of work while also being beautiful fashion statements, the best of both worlds. This studio has such a thorough sense of their intent and their identity within the design world I'm sure they will continue to create amazing work for years to come.
All images courtesy of QWSTION Instagram account.