The branding for Davids toothpaste is perfect. It feels a bit odd to be creating post dedicated to toothpaste but when it looks this good how can I refuse? I love the choice to just go with a great typeface and colour. No sparkles, flashes of 'clean' or cartoon teeth to be seen.
To add a cherry to the top of this design ice cream, Davids toothpaste contains none of the ingredients that traditional toothpastes do that are harmful to you and your body. Their metal tube is also recyclable and the box it comes in is made using wind power. So many great things going on in this one little tube.
All images courtesy of the Davids Instagram account.